Web Design ideas that can improve visitor’s interaction with your website

Websites we design and develop can brand our business in the internet world. As it would reach more people, it assures the reachability but probably questions the conversion rate.

Business organizations that are perfectly offer elegant visual experience along with better user experience with their websites can flexibly get better conversion rates and online customers because such websites can induce the visitors’ interest with elements incorporated in the web page.

Elements like fonts, colors, buttons and other things we add in our websites play an indirect role in improving SEO and make the visitors get engage with the website.

Here, we have explained some ideas for website designers that can breed the great interaction which make the visitors get engaged with your website.

1.     Concentrate in colors and fonts

Let us begin from the basic things.

We hope that you might know colors have the power to bring effective brand recognition. This is the base reason behind many top companies use same color in their websites( Coca Cola frequently use red color in its website).

Besides this, color plays an important role in evoking emotion and will give a great brand value. The following picture depicts the color and the emotion it induces:

Hence it is wise to select appropriate colors for your business logo and websites that can match the value of your business. This will admire people to get engaged with your web page globally.

Remember that the value of colors may change for different countries. For instance, in Ancient Greece, Green color symbolizes Victory while in the highlands of Scotland, the same color symbolizes honor. Hence it is clear that we can’t get better results globally with single colors and it is difficult to maintain mixed colors for same website.

But we can get better results with single color but it should meet the value of your Business which was discussed earlier.

Now let us discuss about choosing appropriate fonts for web pages.

The important things you can achieve with right font styles are:

·        Improve the readability of the content in your web page.

·        If you are using a template of CMS and others, font styles can make contrast your website with others which are using the same template you hold.

By choosing right fonts and mixing variety of font styles, we can induce the mood of visitors and make them get interact with our websites.

Web designing Companies can make use of the different font styles compiled by Google.

1.     Provide informative and fun experience

With creative things, you can provide efficient visual experience for your website visitors. It will induce their emotions and build an instant trust on your business.

The simple things with which we can invoke this are adding images and graphic elements.

·        Nowadays, many websites are using colorful images in their home page. This will help you to get audience attention and they can understand your business and the services you offer.

·        Similar to images, it is better to add motion graphics in your web design. This will offer a memorable experience for visitors.

It is sure the experience you provide with such creative elements will improve the engagement rate of your website and simultaneously demotes the bounce rate and exit rate.

2.     Decrease the number of options in your web design

Websites developed with options in a limited number will help the website to get better engagement and assures the conversion rates.

You also know that websites developed with a bunch of web design elements will take much load time. Then the visitor has to wait for a while. This will offer bad user experience. We have to value our visitors’ time. Besides this, people cross lot of information while surfing the internet. They will feel tired if you offer more information regarding your business and services via different options.

Consider the following areas which will also play a part in improving the functionality and offer better user experience:

·        Maintain the number of fields in your web pages in a minimum number.

·        Give prior importance to social media buttons you frequently use for your business.

·        Avoid adding too much of clickable links and internal links in the home page of your website. Calculate the number of links you build in your home page with this tool.

Conclusion

WebsiteDesign, Subtle elements, images and other things we add in designing websites have their centricity on providing better user experience while branding our business with our websites.

Here we explain some psychological facts which will help the visitors to get better user experience in direct or indirect manner. If you are aware of any other web design trends like this post, please share with us in the comment section.

10 Online Typography Tools for Website Designers

     With the existence and increasing use of minimalism in web designing, Typography is trending in the web designing world.

      In the latest websites, we are seeing five different typographical trends which are either mutually exclusive or combined with one another that are given as follows;

·        Extreme Size

·        Custom typeface

·        Artistic fonts

·        Superimposed on images

·        Simple typefaces with creative design

Importance of Typography

         Fonts are very powerful in branding a term in people’s mind rather than words as different fonts and typefaces carry a lot of meaning regarding the brand or product. Hence Typography can be easily manipulated as it communicates well the tone of  different people which results in successful branding.

Online Tools to create Aesthetic Typography

         Here, we have given some online tools which will help you to create efficient typography and clean readable text for your websites.

1.     Typeplate

           Typeplate does not make charismatic designs in fonts and typefaces but it defines efficient markup with extensible styling for many typical and common typographic patterns. This tool is also comprised with library of templates and offers the web designers to choose their required ones based on their design patterns.

2.     Lettering.js

          TheJquery plugin  helps the designers and developers to create typography by taking control of it as web developers can easily modify the design and coding themselves.

3.     Typebase.css

          The flexible Typography tool which provides all necessary elements for good typography. Typebase.css is comprised with both less and Sas versions. Hence it is easy to make changes and then embed with any web projects.

4.     FitText

         This is specially designed for making large sized texts. You can make only huge texts with FitText. Designers can create headlines that is scalable for devices of all layouts.

5.     Lining,js

          This is supported by different browsers like Chrome, Mozilla, Safari  and many others. Lining.js empowers Web Designers to take control over web typography.

6.     RuckSack

          RuckSack allows the designers to create typography with responsive feature in font sizes that can automatically resize the typography for browsers in different sized layouts.

7.     SlabText

          SlabText suppoers you to create longer headlines as it calculates the number of characters to divide and set in each row which in result the headlines will perfectly fill in the horizontal space allotted in your web page.

8.     TypeScale

          TypeScale helps you to try  and preview different fonts and sizes for headlines, paragraphs and others in an efficient manner without any restrictions.

9.     Blast.js

         With this Typography tool you can separate texts to make web typography easier to manipulate as Blast.js contains 4 built-in delimiters as follows:

·        Element

·        Character

·        Word

·        Sentence

10.  GutenBerg

           Gutenberg allows the designers to make aesthetic typographic styles by modifying and setting the base type size, line height and width. It is simple and flexible to use for Website Designers and Website Developers.

5 web design elements to revive your website

          Many Website Designers strive much while designing websites to embed aesthetics in their web design. Websites developed with latest web designing trends and other elements enhancing the aesthetics will add value to the web page and offer pleasant user experience in a definite manner. This in result induces the audience to click and visit the website.

         In this article, we have explained some web design elements which will help you to rejuvenate your website to provide better user experience.

1.     Simplicity

Simplicity is the glory of expression

                                                -Walt Whitman

         People may mistrust or feel irritating with your website if you provide complex design layouts and dazzling designs. Hence it is wise to provide Professional design which assures simplicity. If you feel the web page you own is too glamorous or fancy, make it simple by create more whitespace, reducing or minimalizing the color scheme and other things.

       Besides catching user attention, there are many benefits with offering simple design in a website which are given as follows:

·        Requires less time to build

·        Easier to maintain

·        Makes the website to load faster

·        Easy to navigate

·        Easy to redesign the website

2.     Scrolling

         The design element which is already in practice for a long time improves the performance of a website. Providing scrolling will work well for single page websites and websites having card designs.

         In case of multiple page websites, it helps the website developers in web designing by splitting the scroll into multiple sections. This helps the visitors to quick access the websites.

         In addition, by scrolling helps the website to perform well in mobile devices.

3.     Flat Design

          Flatness in a web page provides simplicity and cleaner look as flat design requires simplicity or minimalism in style and color. In addition, flat design eliminates drop shadows and three dimensional sense which assures the clean and modern look.

          The flatness in a web page offers the following benefits:

·        Easily optimized for multiple platforms

·        Makes the web page performs well in mobile devices

4.     Large Typography

          By making the words legible through Typography, the visitors can understand who is behind the website and what their product about. This will help you to build your bran’s identity and personality in internet world. It will be more beneficial if a web page is designed with large typography as it is more captivating and enhance aesthetics.

          Advantages of embedding large typography are given below:

·        Empowers the website owners to provide clear message regarding their business and services.

·        Provides easy navigation

5.     Card Design

         Card design assures aesthetics in a web page and makes the website to perform well in devices of all layouts(smart phones, Tablets, Laptops, etc).

          In card design, the contents are organized and arranged in a square box manner similar to Pinterest. This arrangement enables the visitors quick access and browse the website in a flexible manner.

Conclusion                                           

           Based on our experience and analysis in the changing web designing trends, we BonfayTech have explained five webdesign elements that will give a persistent and modern look. As these elements are implemented few years ago and are ruling the web designing world, we hope that these elements will help web designers and E-Commerce Website DevelopmentCompanies to rejuvenate a website in the upcoming years also.